Morley Stove was leaking revenue due to a poor UX, confusing navigation, and low cart completion rates. Our Shopify CRO Case Study showcases how we redesigned & optimized their site—resulting in higher engagement, increased AOV, and more conversions. Here’s exactly how we did it. 🧵👇
1. Homepage Transformation – From Cluttered to Conversion-Driven
Visitors struggled to find products due to a text-heavy homepage and a lack of clear visual hierarchy.The design lacked a clear visual hierarchy, leaving visitors overwhelmed & directionless. Our Shopify CRO Case Study highlights how we transformed the site to drive better engagement and conversions.
The Solution:
✅ Stronger First Impression – A bold, high-impact hero section with a clear CTA to drive action.
✅ Effortless Navigation – Optimized category layouts to help users find products faster.
✅ Trust-Building Design – Premium visuals & social proof to increase credibility & engagement.
Result: Visitors now stay longer, engage more, and reach product pages without friction—a crucial step toward higher conversions.
2. Cart Page Optimization – Reducing Drop-Offs & Increasing AOV
The Challenge:
The old cart page was a major abandonment point—lacking urgency, incentives, or AOV boosters. Customers had no reason to complete their purchase right away.
The Solution:
Smart Cross-Sells – “You may also like” recommendations increase order value. Frictionless Checkout – Multiple payment options (Shop Pay, PayPal, GPay) for seamless transactions. Psychological Triggers – Added urgency messaging & trust signals to reduce hesitation.
The Impact
A thriving Shopify store that now converts visitors into loyal customers at an unprecedented rate. Our strategic CRO-focused redesign tackled these issues head-on, resulting in:
- A 310% increase in total sales by improving user flow and trust signals.
- A 550% surge in orders, thanks to streamlined product discovery and optimized checkout.
- A 157% boost in conversion rate, achieved through persuasive copy, high-quality visuals, and seamless navigation.
The results speak for themselves. Morley Stove’s transformation is proof that a well-optimized Shopify store isn’t just about aesthetics—it’s about turning visitors into buyers.
If you’re ready to scale your Shopify store with conversion-driven optimization, Optise is here to make it happen.
Book a free strategy call with me using the Calendly Link.
