Did you know that Black Friday and Cyber Monday are two of the busiest online shopping days of the year? With this in mind, e-commerce brands are using them as an opportunity to capture more market share. This is why your brand needs to have a strategy this holiday season.
To compete against other online businesses and stand out from the crowd, you must optimize your DTC store in preparation for Black Friday and Cyber Monday.
This guide will cover everything you need to know about these two key events, including how to measure readiness, identify triggers, and build an action plan for a successful holiday season. Read on to learn more…
Why is Black Friday and Cyber Monday so important?
During Black Friday and Cyber Monday, a staggering 96% of online sales happen. This makes these two days crucial for e-commerce brands. To measure the success of your strategy, you must first understand why these days are so important. These days are very important for retailers for a couple of reasons. One, online sales increase by 6-8% each year. Two, consumers are more likely to spend money when they have their friends and family over to shop with them. With these reasons in mind, it’s easy to see why Black Friday and Cyber Monday are so important for retailers. However, what are some other reasons they’re so important? Let’s find out.
Strategies for a Successful Holiday Season
If you want to boost sales during Black Friday and Cyber Monday, you must first measure your brand’s readiness. In order to do this, you must know what makes up a successful holiday season. To successfully boost sales during this time period, you must follow three core strategies.
First, you must set clear expectations with customers.
Second, you must offer a product mix that meets customer needs.
Third, you must offer a consistent customer experience on your eCommerce store.
With these strategies in mind, you can begin to set a successful tone for your website for the holiday season.
The importance of measuring Black Friday readiness
Before you can determine the best strategy for your DTC store, you must first measure readiness for Black Friday. There are three key metrics that you need to know.
The first is shopping cart abandonment. This shows you the percentage of customers who abandon their carts.
The second is customer satisfaction. This metric shows you how happy your customers are with their purchases.
The last is return rates. This shows you the percentage of customers who return an item as a result of dissatisfaction.
By knowing these metrics, you’ll be able to measure your store’s readiness for Black Friday. When it comes to these metrics, shopping cart abandonment is typically 60-70%. This means that 60-70% of shoppers abandon the item they were shopping for.
You should have effective systems in place to recover abandoned carts. Like an abandoned cart email sequence and an SMS system.
Identify Triggers for a Successful Event
With your store’s readiness measured, you’ll want to know what triggers to look out for during Black Friday and Cyber Monday. Once these triggers are identified, you can set a strategic plan for a successful holiday season. With this in mind, here are some triggers that you should be aware of.
First, you should look out for Product Drops. This is when a product is discounted for a limited time. Due to its popularity, this product may be dropped for a longer period of time.
You can start to set a plan for a successful holiday season. Product drops are a great way to boost sales during Black Friday and Cyber Monday. This is because a majority of consumers use these days to shop online.
Build an Action Plan for the Event
With your triggers identified, you’ll want to set a strategic plan for a successful holiday season. With this in mind, here are a few key points to keep in mind.
– Identify key products.
– Create related products. –
Build a schedule.
– Create an editorial calendar.
– Create a marketing plan.
– Create a customer support plan.
– Optimise your store design for conversion.
Conclusion
Black Friday and Cyber Monday are two of the busiest days of the year. Due to this, it’s important to have a strategy in place for these events. To successfully boost sales during these days, you must first measure your store’s readiness. With this readiness in place, you can set a strategy for a successful holiday season. With this strategy in place, you can begin to build an action plan for a successful holiday season. With this action plan in place, you can begin to build an action plan for a successful event. With this action plan in place, you can begin to build an action plan for a successful event. With this action plan in place, you can begin These are just a few of the ways that you can improve your DTC store and prepare for Black Friday and Cyber Monday.
If you need help optimizing your Shopify store to make more sales this BFCM, get in touch with us. Our team of Shopify experts will help prepare your Shopify business for the BFCM.
