COVID-19 is changing the way businesses are run. While door to your brick and mortar store may have closed for now, due to the social distancing policies in place, many businesses are moving online to continue sales.
Times like these are not “usual” for all of us and the traditional retail merchants are no exception. Being concerned about the future of the business is justified in this situation.
Even when the brick and mortar stores open in the coming months, most of the users would have been used to shop online more or moved to the competition who went online in time.
SPEED is the key
Given the situation, SPEED is the key. The sooner you get your business online, the better user- engagement and loyalty you can aim for. This is the most crucial time to take your business online (if you haven’t done that already). Getting online quickly is important to retain your existing customers, while they are exploring options. Put your best offerings and products online. You can eventually increase your online inventory.
DIVERSIFY your offerings
Besides your existing products and services, you can consider diversifying your offerings. Consider offering Gift cards to your customers. You can also opt for subscription-based products and services, to increase customer retention.
There will be an end to this period, so do the best possible work you can and when the dust settles you will be better off for it. Use this time to get your business an online presence.
Do reach out to us for a free consultation on how to move your business online.
